International Women’s Day

International Women’s Day.

Pulse’s success, unquestionably comes down to one essential factor; the people. We are not only proud of the people whose work, personality and enthusiasm make Pulse who we are today, but we’re also inspired by how they became those people.

Each member of our Team has their own story and we thought we’d share a little about the unstoppable force that is the women of Pulse. We asked them to delve a little detail about how they became successful businesspeople:

Q: Have you established any routines or habits to help you with your responsibilities and busy schedules?

(A1) When I was growing up, my mum was a great teacher and role model for how to juggle a crazy list of both personal and professional responsibilities as women. Her top tips (which have stayed forever with me) were:

  • Focus on things that matter and the things you can control
  • Listen first… always. Take the time to understand how other people feel and why they view the world in a certain way.
  • Trust your intuition – people drive success. Data doesn’t.
  • Take action. Make it happen yourself. Don’t expect others to do it for you.  

(A2) Focusing on one task at a time and being tough
about not being distracted. Sometimes you just have to say “No”, close the door (metaphorically speaking…) and get your head down. This is not something that comes naturally to me, I am still learning!

Another way to help with heavy workloads is breaking big tasks down into manageable ‘bitesize chunks’ and working through it that way. If you can’t see the end…break it down!

 

 

Q: How do you motivate yourself to continue to further yourself and your career?

(A1) I think the key is being clear on what truly motivates you to start with. Dreaming big and staying committed to what you love to do as you continue to learn and grow your potential is very important.

(A2) One of the things that keeps me in this industry is the fact that over my 20 (or more) years of working within the Advertising and Media Industry, I have seen constant change. From a world of Traditional mediums (TV/Radio/Print/Posters) to the progression towards a Digital world. Over the years I have had to adapt constantly. It’s highly motivating for me as I love a challenge!

I am also fascinated by people and find that I am highly motivated by learning what makes others ‘tick’. More often than not, we learn a lot about the way we work ourselves, from others – and I hope to never stop learning from others.

How you strike a work/ life balance?

(A1) This is a difficult one for me. If you love your work, then it becomes part of your life and there isn’t really a natural divide between work and personal life.  A healthy mix is important though, and nothing beats spending quality time with your family and friends. It makes you realise how critical it is to relax and switch your phone/email off for a few hours.

(A2) You’ve got to be tough. It’s as simple as that really. Balance is what I strive for, and over my career I’ve become pretty tough. As a working Mum. I have had to juggle the demands of working and providing what my children need.  So there are times, when they need to sit quietly whilst I do something important for Pulse, and times when I have to say, “No. This can wait until Monday”, as my focus needs to be on me/my kids/the cats!

 

How you personally feel about topics surrounding “gender boundaries” and the “glass ceiling”

(A1) I have been working in a male-dominated industry for over 20 years, but in all honestly, I have never really encountered any real “glass ceiling” constraints. Saying that, there must be a reason why women only make up 5 percent of Fortune 500 CEOs!

If you do feel you are being discriminated against, don’t waste time pointing fingers or placing blame. Any woman (or man), regardless of their position in a company, absolutely has a choice in the actions they take and the attitude they hold. Exercise your ability to constructively voice your opinion and stand firm on your convictions. Also, be sure to communicate your career aspirations to those higher up. Statistics tell us (believe it or not) that men often get promoted over women simply because women don’t express their interest in being promoted or taking on more responsibility. Don’t wait for someone to ask you…go and make it happen yourself!

(A2) I have personally never felt ‘bound by my gender’ in my career.  I would defy anyone to tell me, or any other woman, that they are less or less capable than their male counterparts.

I see the evidence of that every day with the wonderful females I have been privileged to work with in my 20 year career; none of whom have been held back by gender, and none of whom would have allowed that to happen.

That being said, I do remember my late Mother facing all kinds of prejudice relating to being a working Mum in the 70’s and 80’s. I was always told by my Mother, that I should rise above those limits and tear down those walls. And I truly believe that was and is the best advice for any individual. Female or otherwise!

              As individuals, we should ALL strive to be recognised and learn to recognise our own strengths and weaknesses. And to work towards being smarter, quicker, better at the things we struggle with. But that is just my opinion…

 

Like we said; incredible businesspeople and unstoppable forces. We are proud to celebrate and support the women who make up Pulse on International Women’s Day, but they are integral to us every day.