Most humans process visual content significantly faster than written content. Studies show that 90% of the information transmitted to the brain is visual. With Vine being one of the fastest growing social video platforms and YouTube being the second most visited website in the world, it should therefore come as no surprise that video content has become a necessity within digital marketing.
When making use of video as part of your strategy, you should consider what the nature of each platform is and consider its strengths, weaknesses and audience.
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