Account Based Marketing

The Account Based Marketing Symposium is the UK’s first ABM event exclusively for B2B tech Marketers. Held in June 2016, the event saw a room full of B2B tech marketers hearing from leaders of the technology world driving modern ABM campaigns.

The day covered the technological possibilities, opportunities and challenges spanning the different stages of ABM: Audience, Content, Distribution and Reporting. Below are some videos on the day:

We were joined at our Symposium by the below technology partners, who offered insight into their ABM journey:

ABM Resources

As ABM thought leaders, we regularly publish articles around the topic. From mapping out your ABM journey, to dispelling its voodoo, below are our published pieces:

Content for your ABM strategy; how to unearth those hidden gems

You’ve started planning your Account Based Marketing (ABM) strategy. You’ve defined your list of target accounts. Perhaps you’ve done some data-driven research to help...

Blind date: picking the right type of ABM

Much like dating shows of old, picking the right type of ABM can end up being a bit like a blind date. Sometimes you...

ABM experts, stop calling it programmatic ABM – it’s foundational ABM

Okay, so hand’s up - this is more of a rant than anything else. I’ve recently seen the rise of the terms ‘Programmatic ABM’,...

Is AI The Future of ABM?

First of all, apologies for going back to a prediction piece! We’re already almost halfway through 2017 – and it’s around this sort of...

Marketing without a message

I know ABM is all the rave but let’s take a step back for a second and just think about the whole concept of...

If you would like to find out what we have in store for ABM in 2017, from our next Symposium to our ABM Roundtable, or are simply looking for advice on getting started, feel free to get in touch:

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