The Account Based Marketing Symposium is the UK’s first ABM event exclusively for B2B tech Marketers. Held in June 2016, the event saw a room full of B2B tech marketers hearing from leaders of the technology world driving modern ABM campaigns.
The day covered the technological possibilities, opportunities and challenges spanning the different stages of ABM: Audience, Content, Distribution and Reporting. Below are some videos on the day:
We were joined at our Symposium by the below technology partners, who offered insight into their ABM journey:
As ABM thought leaders, we regularly publish articles around the topic. From mapping out your ABM journey, to dispelling its voodoo, below are our published pieces:
If you would like to find out what we have in store for ABM in 2017, from our next Symposium to our ABM Roundtable, or are simply looking for advice on getting started, feel free to get in touch: